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  • Fran 4:40 pm on November 18, 2014 Permalink | Reply
    Tags: , , sustainability communications, ,   

    The road to 24/7 transparency 

    On November 9th Forbes announced that transparency will become the most important marketing tool in 2015. It’s a trend the sustainability reporting world has been encouraging for some time, with mixed results.

    Real progress was evident at the recent Ethical Corporation Reporting Summit last week where transparency was the leitmotif for the whole event. So much so that when it came to voting for the best submission in the CSR reporting X factor session, RBS (Royal Bank of Scotland) romped home with the prize, trouncing Bloomberg and and British supermarket chain Tesco. RBS’ decisive win is largely down to its disarming mea culpa about past mistakes and honesty around future investigations, enforcements and litigation. As the audience voted and the judge made his pronouncement, a murmur of “how did they get that past the lawyers?” swept the room. RBS proved that with determination and top-level commitment you can, and that honesty is a winning strategy.

    Lisa Stewart picks up the X factor reporting award for RBS

    Lisa Stewart picks up the X factor reporting award for RBS

    But the transparency agenda is moving fast and in contrast to once-a-year disclosure typical of traditional sustainability reporting, demands for greater openness are constant. Indeed Forbes says “Next year the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real-time picture of what they are doing in the interest of the consumer, at any given time.” And the same goes for the interests of other stakeholders according Oliver Hurrey, MD at the 2degrees network. Social media is set to play a central role, offering many channels for people to demand the truth and giving companies multi-stranded opportunities for innovative, engaging and honest corporate communications. Welcome to stakeholder dialogue, 21st century style.

    • Fran 6:10 pm on November 19, 2014 Permalink

      Serendipity! See also report from SustainAbility due out December 5th called See Change: How the Future of Transparency can Drive Performance and Value

  • Fran 11:11 am on December 8, 2011 Permalink | Reply
    Tags: one_stone, , sustainability communications   

    Rolling stone 

    Ta da! We are delighted to introduce you to One Stone’s new website. It’s up, running and ready for interaction.

    Why not click through to see how we’ve grown up? Our new site has better navigation, rolling updates and accessible information about our offer and inspirations.

    The way we were:

    The new us, an evolution of our stones and circles theme, this time with movement and hidden interest:

    We had fun contributing our own stony pictures to the stie. After all, we take our inspiration from our name. ‘One Stone’ embodies sustainability – a natural resource and humankind’s first tool. With stones you can build, create, connect, communicate. Stones are enduring. They symbolize the planet: the Earth is our stone and we only have one.

    Many thanks to Christine Nelsen, project manager, and the entire One Stone team for developing text and tirelessly contributing comments and ideas. Also designers Rupert Bassett and Alex Bray for bringing life to our new shop window.

  • ChristineNT 6:42 am on March 26, 2011 Permalink | Reply
    Tags: , , Edelman, Japan, sustainability communications, , Tepco,   

    In Search of a Positive Side to Japan’s Nuclear Disaster 

    Glued to the daily news as we all are, the question still unanswered following the Fukushima Daiichi disaster is, what is really going on there? How much radiation is leaking and what are the true dangers for the people living and employed in the region, especially those left working at the plant? No one seems able to answer this question. Prime Minister Naoto Kan learned about the first explosion in Reactor 1 a full hour after the fact and since then seemed in some denial about the events.

    While Japan’s preparation and handling of the earthquake and tsunami may be commendable, there is much to be learned from the information management associated with the power plant crisis. Transparency, or lack thereof, comes first to mind. Historically this is not an area where the Tokyo Electric Power Company (TEPCO) has excelled. Given their somewhat imperfect past, (read more about historical cover ups here) it is easy to be suspicious of TEPCO, and man-on-the-street reports indicate Japanese consumers aren’t exactly trusting. Latest Edelman Trust Barometer 2011 figures from the Annual Global Opinion Leaders Study find that just over 50% of Japanese surveyed believe they can trust government to “do what is right,” up from 42% last year. Slightly more consumers, 53%, trust companies to “do what is right,” but interestingly, this figure is down from last year’s 57%. After the events of the last weeks, what will next year’s numbers show?

    Edelman’s study found that what matters most for a corporation’s reputation are “quality, transparency, trust, employee welfare.”  Currently, TEPCO is failing in all of these areas. But TEPCO’s dashed reputation may be positive in more than one way.

    Japan’s disaster has sent many of the other nuclear-powered countries around the world scrambling to review and validate their own safety measures. That can only be positive.

    Nuclear may still have a role to play in the global power mix, but clean energy can’t help but shine brighter in comparison. Perhaps the legacy of Fukushima will be clean power alternatives getting the attention and funding they deserve.

  • ChristineNT 8:05 am on February 3, 2011 Permalink | Reply
    Tags: , , , , , , Middle East, Revolution, , , sustainability communications,   

    Will the Middle East become more responsible? 

    Is the Middle East ripe for sustainability? Corporate Knights, “the magazine for clean capitalism” just published The global 100, its take on the world’s most sustainable corporations. Not one of them is based in the Middle East, nor has there been an entry from this region since the list began in 2005.

    Unfortunately, Transparency International‘s Global Corruption Report 2009 paints a dire picture for the MENA region: “Corruption is prevalent and widespread in the MENA countries… it is deeply rooted in the political infrastructure of the state (mainly military dictatorships, totalitarian regimes or monarchies); the institutional infrastructure of the public … and develops as a result of the relatively limited opportunities for public participation. Several other factors that contribute to providing opportunities for corruption and encourage limited transparency in the region include regional and/or national insecurities, the prevalence of conflict and heavy dependence on oil revenues.” Yet we’d like to believe there is a chance that this will soon change.

    Monumental are the demonstrations in Northern Africa where people are expressing their discontent with the way things are. They are demanding a change of leadership—one that will respect human rights, freedom of speech and improve living conditions for all, not just a few. Beginning in Tunisia, the so-called Tunisia effect has inspired similar demonstrations in Algeria, Morocco, Jordan, Lebanon, Yemen and now Egypt where there is real potential for dramatic change.

    For the moment, sustainability, let alone corporate responsibility, is not top of mind as fed-up citizens fill Cairo’s Tahir Square in support of a more sustainable social system based on freedom and an end to corruption. Might a more transparent and responsible government allow for more transparent and responsible business too? At a minimum, more attention to this matter? Northern Africa’s hot and dry climate make it particularly vulnerable to climate change.

    There is hope. A new survey of the region’s corporations by the Sustainability Advisory Group, suggests that although sustainability reporting has a long way to go (too many of the business leaders they surveyed did not see climate change, water conservation and waste as important to their business) strides are being made. More companies are recognizing the benefits of corporate responsibility. To assist them there are organizations like Carboun an advocacy initiative promoting sustainability and environmental protection in the Middle East and SBAan international NGO active in the promotion of sustainable and environmental action in the Arab and West African countries. This and the promise of new leadership make this area ripe indeed.

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