Latest Updates: stakehodler engagement RSS

  • It's the materiality, stupid

    3:06 pm on June 3, 2013 | 0 Permalink | Comment
    Tags: , stakehodler engagement, ,

    The GRI launched the G4 reporting guidelines in style in Amsterdam in May. One Stone was there, and we can confirm that the keyword over the three day conference was ‘materiality’.

    GRIjpeg

    Shorter and smarter
    Addressing the need for shorter, more relevant reports, the G4 Guidelines put materiality at the heart of disclosure. The G4 requires a robust materiality process to identify the Aspects (new GRI speak for ‘issues’) material to the company and its stakeholders. Those that are most material must be reported on. But crucially and radically, those Aspects deemed less material do not require disclosure under G4.

    Be honest: how did you do it?
    The quid pro quo for waving goodbye to huge reports is that all companies must be much more transparent about their materiality decision making process. In a major change since G3, any organisation wishing to report ‘in accordance’ with G4 must disclose the way they identify, validate and prioritise their material Aspects.

    What are Aspects?
    GRI provides a list of Aspects (issues) in established categories (Economic, Environmental and so on). There are 47 Aspects in total and many are familiar, but some, for instance those to do with suppliers, now pop up under several categories.

    Core v Comprehensive
    Having identified their material Aspects, organisations can be ‘in accordance’ with G4 by choosing either Core or Comprehensive reporting. Core reporting is a great entry point for SMEs, allowing them to report on only one indicator per material Aspect identified, whereas Comprehensive reporters must disclose information relevant to all the indicators relating to each of their material Aspects. Thankfully, the old A-C system that encouraged organisations to report rafts of superfluous data has gone.

    Boundaries and the value chain
    Recognising that an organisation’s biggest impacts are often in the value chain, they are required to identify where impacts occur for each material Aspect by describing whether their significance is internal to the organisational boundary or external (eg suppliers or other stakeholders), or both.

    Where’s the hitch?
    Clearly the quality of the report hinges on the robustness of the materiality process, and since this is primitive in many organisations, major questions remain about whether reports will really represent the organisation’s impacts and its sustainability context. It will be up to the organisations themselves, assurance providers and other stakeholders to scrutinise, critique and improve the materiality process. Fertile territory for rating agencies perhaps?

     
  • Breakthrough Capitalism

    7:48 pm on June 7, 2012 | 4 Permalink | Comment
    Tags: capitalism, internet, , stakehodler engagement

    Most sustainability people enjoy their subject’s long horizons and broad view,
    but for me the most interesting part of last week’s Breakthrough Capitalism conference hosted by Volans in London was the discussion around emerging tools for understanding and unpacking detail.

    Bronwyn Kunhardt from Polecat introduced one of these tools:
    MeaningMine, the world’s first virtual analyst platform for collecting and reporting intelligence on online content and social media. The MeaningMine platform ingests over 1.5 million online and social media postings every day.

    By way of demonstration, Bronwyn showed what happened when a proprietary algorithm was run over global postings to automatically identify the most frequently cited adjectives used in conjunction with ‘Capitalism’. No mean task: the global capitalism conversation is massive – over 160,000 postings have been published worldwide in the last 6 months.

    Globally, ‘crony capitalism’ proved to be the most popular term. But drill down a bit, and the detail gets more interesting. If you look for all the capitalism citations mentioning Canada, trends are more positive than for US citations. Venture capitalism moves from number 4 to number 2 spot, and ‘compassionate capitalism’ comes in 3rd.

    Capitalism mentions citing US - click to enlarge

    Capitalism mentions citing Canada - click to enlarge

    Although by no means a silver bullet for sustainability strategy, MeaningMine does offer a breakthrough for stakeholder engagement, useful for tracking and understanding subtle differences between conversations on sustainability themes around the world. Welcome!

     
  • Everybody's talking

    7:57 am on April 4, 2010 | 0 Permalink | Comment
    Tags: Digital media, , stakehodler engagement, ,

    To round up our survey over the past few weeks of innovative corporate social media practices we’ve come across these highlights from companies who are successfully engaging their stakeholders in new and exciting ways:

    Staoil, the Norwegian energy company, has just published their 2009 Annual Report which integrates their Sustainability Report and done a clever job of seizing new media possibilities by incorporating a video introduction from their CEO when you click the link for the Report. In addition, the Report includes theme articles, each with an interactive story with narration and clickable images and graphics to give further insight.

    Centrica, a UK- based energy company, invites people in for a chat on topics like behavior vs. technology: what’s the best way to tackle climate change? or has their top CR people field some tough questions about their CR report.

    In Italy, the energy company Eni uses blogs, videos , web chats, and debate topics to get people talking.

    Visitors are encouraged to get involved in initiatives to reduce printing. At Syngenta in Switzerland,
    we commend a nice use of video with employees from around the company to answer questions, for example: What is needed to help farmers to grow more from less?

    But for cleverness, creativity, and passion in getting people involved with a business idea, nothing we’ve found beats Better Place, the US-based electric car company, which blends a traditional business website with a strong focus on getting people involved in a movement in support of electric cars. There is engaging use of videos, such as this one: How do toy cars work?, inviting people to post their Flickr photos, and to join a “growing community of passionate supporters” and “Become part of the movement toward sustainable energy, responsible business and a healthier planet. They’ve struck a responsive chord, with some 15,700 members of Better Place.com, and people posting 2,914 photos and 121 videos to date. Members create a profile, can send each other gifts, and share articles and comments and also have a chance to be a “featured member” with a profile on the site.

    If more companies started following the lead of Better Place and other companies seizing new media’s possibilities, we’d all be talking.

     
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