Most sustainability people enjoy their subject’s long horizons and broad view,
but for me the most interesting part of last week’s Breakthrough Capitalism conference hosted by Volans in London was the discussion around emerging tools for understanding and unpacking detail.
Bronwyn Kunhardt from Polecat introduced one of these tools:
MeaningMine, the world’s first virtual analyst platform for collecting and reporting intelligence on online content and social media. The MeaningMine platform ingests over 1.5 million online and social media postings every day.
By way of demonstration, Bronwyn showed what happened when a proprietary algorithm was run over global postings to automatically identify the most frequently cited adjectives used in conjunction with ‘Capitalism’. No mean task: the global capitalism conversation is massive – over 160,000 postings have been published worldwide in the last 6 months.
Globally, ‘crony capitalism’ proved to be the most popular term. But drill down a bit, and the detail gets more interesting. If you look for all the capitalism citations mentioning Canada, trends are more positive than for US citations. Venture capitalism moves from number 4 to number 2 spot, and ‘compassionate capitalism’ comes in 3rd.
Although by no means a silver bullet for sustainability strategy, MeaningMine does offer a breakthrough for stakeholder engagement, useful for tracking and understanding subtle differences between conversations on sustainability themes around the world. Welcome!