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  • Astrid von Schmeling 8:09 am on November 29, 2012 Permalink | Reply
    Tags: awards, , , Ericsson, Lundquist,   

    Communications award is just a ‘like’ away 

    Everybody loves a good ranking, and sustainability communications awards are few and far between. One of few ratings is issued by Italian online communications bureau Lundquist. Its list of favorite CSR online communications came out a couple of weeks ago—highlighting best practice from Europe, Germany, Switzerland, Italy and the Nordic region.

    Congratulations to One Stone clients Ericsson, SCA and Electrolux for swooping the first, second and fourth placements for the Nordic region. All these companies were commended for improving their communications over the last year.

    Ericsson comes out top of the Nordic ranking and placed 21st in the European list of 252 companies. Lundquist liked Ericsson’s high level of interactive tools, including a Twitter account integrated into the corporate website. As strong advocates of social media, in part as a major sponsor of the UN affiliated Social Good Summit, Ericsson makes sure that it leverages social media to maximize its reach. Ericsson also prides itself on telling great stories and there are lots to choose from on their site.

    Lundquist commended second place-ranked SCA for packing a surprising amount of information into cleanly laid out pages. Its site is built around its sustainability strategy, providing a detailed overview of its targets. The company is also present in a wide range of social media channels, always a plus on Lundquist’s books.

    While Electrolux’ strength is not in the use of social media, its sustainability pages are chock-full of concise information on its priorities and impacts. It also publishes an extensive online GRI report that demonstrates that the company makes sure its’ homework is done.



    The Nordic region is by many considered a Mecca for IT users. Its multi-nationals are relatively proficient in transparency. That’s why I’m a little surprised that the region didn’t fare better against Italian companies like Eni and Telecom Italia in communicating on sustainability as per Lundquist’s criteria. Although the winners in the Nordic region out-performed most European counterparts, no Nordic company managed to make the European top 20 list.

  • Fran 7:30 am on December 21, 2010 Permalink | Reply
    Tags: , Ericsson, government, NGOs, , ,   

    Festive Cheer and Sustainability in Sweden 

    2010 has seen bustling activity at One Stone in Scandinavia, the US, Australia, Southern Europe and the UK. During the year we have worked with some of Sweden’s best known companies, and were delighted to be invited to write Ethical Corporation’s latest addition to their Country Briefing series.

    So One Stone’s Christmas gift to you this year is a taste of essential Scandinavian reading. Why not tuck into your own copy of our Sweden Country Briefing by taking up Ethical Corporation magazine’s two week trial offer? Sample the key flavours of Sweden’s sustainability cornucopia and savour our insights into corporate, government and NGO activities. And for a little spice, enjoy our case studies of Ericsson, SCA and the Swedish fashion industry.

    Happy reading from all of us at One Stone, and the very best for a successful 2011!

    Photo courtesy of Hans Kylberg, Flickr Creative Commons

  • Fran 1:59 pm on August 16, 2010 Permalink | Reply
    Tags: digital divide, Edinburgh Festival, Ericsson, Esoko, McKinsey   

    Digital Divide, Social Connections 

    Bridging the digital divide is widely seen as key to unlocking the potential of developing nations. And with over 4 billion mobile phone subscriptions globally in 2009, you could argue that we are making good progress. Building mobile phone networks all over the world, Ericsson sees at first hand how locally owned, profitable enterprises can bloom as a result. And mobile-phone market information services like Esoko give farmers throughout West Africa the inside knowledge on prices, fertiliser and seeds to help their enterprises flourish.

    No question, you can’t get too much of that kind of Good Thing, but access to the internet – an evolutionary step on from simple mobile phone access – is still very patchy. Even in the developed world there is a digital divide between those companies maximising the internet’s potential, and those falling behind. McKinsey’s recently published report Ten tech-enabled business trends to watch highlights the business opportunities of these trends – many of which, incidentally, are central to One Stone’s own highly connected, carbon-lite, approach.

    At which point is digital connectivity optimised? In pure business terms, more appears to be better. But in social relationships there is a balance to strike. A recent Guardian article showed that teenagers, despite hundreds of friends on social networks, feel more lonely and isolated than ever before. On-line chats offer connectedness, but without real-life shared experiences these virtual friendships may pixelate when it comes to support and love. Flesh-and-blood social contact is after all one of the best indicators of happiness.
    picture credit: www.theedinburghblog.co.uk

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