No other media has the potential to captivate quite like film. With the chance to reach wider audiences through the Internet, and the costs of video production a realistic option, even for constrained CR budgets, film has become the medium of choice to trigger curiosity among those we’re not succeeding in reaching with words and colorful diagrams.
The Boston College Center for Corporate Citizenship picked up on that trend and launched a film festival to showcase American corporate citizenship in action. They pared down their list to 10 finalists and invited readers to vote for their favorite. Among them was Accenture, Dow, and ITT. But FedEx was the clear winner.
FedEx and humanitarian relief in Haiti
The film focused on how FedEx logistics expertise supported efforts of humanitarian organizations following January’s earthquake in Haiti. Free from violin strings and other heart rendering drama techniques, the film presents their initiative through straightforward, engaging journalism. The key messages: strong partnerships, sharing the expertise of their core business, engagement on the floor and bringing results where they’re needed. And something that other award contenders were sorely lacking, tangible results of their engagement:
- 160000 pounds of family care kits for the American Red Cross.
- 150,000 pounds of relief supplies for the World Vision Int.
- 100,000 pounds of medical supplies for Heart to Heart
- 1,000,000,000 ready-to-eat meals for the Salvation Army
- 30 water treatment systems for Water Missions International, providing clean water for 150,000 people.
PriceWaterhouse Coopers Announced on Monday night, this year’s award went to Price Waterhouse Coopers, which told the story of 100 university students that, sponsored by PWC, travelled to New Orleans to help rebuild areas of the city still destitute after Hurricane Katrina.